Collide
Collide
When Two Agencies
Once upon a time, two marketing agencies took a hard look in the mirror and wondered "Have we been low key sabotaging our own ROIs??"
See how they partnered up to make bank.
Your agency is good—damn good. You’ve got your niche locked down, your clients trust you, and your work speaks for itself. But be honest—how many times have you had to turn down a project because it wasn’t quite in your wheelhouse?
How many times have you had to turn down a project because it wasn’t quite in your wheelhouse? Maybe you crush branding but don’t touch paid ads. Maybe you run killer campaigns but need better content to make them work.​ That’s exactly where we were. Chien Industries and
Type Marketing each had a specialty—content strategy on one side, performance marketing on the other. And every time a client needed both, someone was either scrambling or losing out. One day, we stopped and asked: Why are we making this harder than it has to be?
Agencies are so busy protecting their own turf that they miss the bigger play—when you stop competing and start collaborating, you don’t just win more, you actually enjoy the game.
The Unlikely Alliance
This wasn’t just a handshake deal or a passive referral pipeline. We built something real.
Clients don’t want to piece together their marketing. They want one solution that actually makes sense. So, instead of competing or sending business elsewhere, we joined
forces to offer a full-funnel approach—content that converts, marketing that scales. We had our doubts. Would our teams work well together? How would we split revenue? Could we trust each other with clients? The only way to find out was to jump in.
We didn’t just wing it. If a partnership is going to work, it needs structure:
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Aligned Services: No more Frankenstein’d marketing plans. Our work fit together to create campaigns that actually delivered.
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Revenue-Sharing Model: A clear, no-BS system that made financial sense for both teams.
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Tight Operations: Shared project management, regular check-ins, and defined roles kept everything moving smoothly.
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Start Small, Scale Fast: We tested the waters, ironed out the kinks, and scaled up once we saw real results.
This wasn’t just a nice idea—it delivered real, measurable impact.
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Drove a 26% income increase from September to January.
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Secured a high-value deal that expanded opportunities for both agencies.
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Cut client acquisition costs by 60% by tapping into each other’s networks.
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Faster execution—projects that used to take 6 weeks now took 3.
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2x higher engagement on co-branded content vs. solo efforts.
One B2B client saw 179% more organic clicks and 117% higher engagement after we focused on what their prospects actually cared about. Before, they had reach but no real traction—our partnership flipped the switch.
What You Need to Know Before Partnering Up
Lessons Learned
Lessons Learned
Not every partnership works. Some crash and burn. Here’s why ours didn’t:
What’s Next? (And Could You Be Part of It?)
This is just the start. As we refine our approach, we’re looking at:
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Expanding our service offerings to bring even more value.
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Bringing more agencies into the mix to build stronger collaborations.
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Tackling bigger, bolder projects that no single agency could handle alone.
If your agency has ever lost a deal because you didn’t offer that one extra thing—maybe it’s time to think bigger. More revenue. Stronger results. Bigger opportunities.