Increase Customers with an Interactive Center
How To
How To
Randstad's offerings can be complex, but Amy simplified them through an interactive center. Learn how she boosted their growth and customer engagement.
Ok, So What Does Randstad Actually Do?
I bet you've heard of Randstad (probably with "parent company of monster.com" in the same breath) but do you know what they actually do? I didn't either. That was the fun problem that we were tasked with as the Marketing team for this global staffing powerhouse.
Nope. Still don't get what this means.
We started by dissecting Randstad's offerings across 10 business lines and pinpointed five key value propositions that became our content pillars. Then we developed an interactive tool by the internal name of "Powah" to help prospects self select their needs.
Sneak Peek:
Here's How it Panned Out
Before we explain what the conglomerate giant does, let's look at the results. Why keep going if you're not going to know if what we did actually worked?
40%
Increase in ROI by 40% in one year with CRO Strategy
306%
Increased average lead value by 306%
100%
Upped average customer account value by 100%
The Power of Staffing
An Interactive Playscape
What we ended up creating was inbound marketing in the form of an interactive digital tool. Oh and we made it fun so people would actually want to use it.
What This Means For You
You have a complex product that is super useful—if only people understood what it is! Working with us means you'll have a guide to navigate the marketing maze, ensuring your offerings are understood, desired, and embraced by your audience.
How Did it Work?
Instead of having top-of-the-funnel content in one place and middle-of-the-funnel content living elsewhere, the Staffing Strategy interactive tool hosts content in every single phase of the funnel all in one place, thus allowing users pick and choose what they need without the distractions of irrelevant content.
01
Pick the area you are struggling with.
02
Select the specific pain point
03
Choose the type of tools that would help you most
04
Decide if a staffing firm could be your solution, and if so...
05
Figure out if Randstad could be the right fit.
Comprehensive Strategies that Scale
The interactive staffing tool wasn't the sole driver behind the marketing growth engine Amy constructed for Randstad. She spearheaded these additional strategies integral to the comprehensive marketing machine that fueled Randstad's expansion.
Conversion Rate Optimization (CRO)
Digital Marketing
Content Strategy
Demand Generation