PlanetBids' Lead-Generating Website Blueprint
Playbook
Playbook
PlanetBids didn’t just need more content. They needed the right content—content that answered real questions, ranked in search, and actually moved the needle.
A Website Alone Won’t Grow Business. This Will.
Through a strategic partnership with Chien Industries and Type Marketing, they launched a Learning Center that turned their website into the go-to resource for procurement professionals. This shift didn’t just drive traffic—it built trust, increased conversions, and turned their website into a sales tool that works 24/7.
A Sneak Peek of the Results
These results happened in just one year—keep reading to see how they did it (and how you can too).
3X
Active Users
5X
Organic Search
4X
Email-Driven Traffic
2X
Referral Traffic
The Problem
The Problem
Before launching the Learning Center, PlanetBids had a problem that most companies face:
Their website was great, but it wasn’t working for them.
Procurement professionals weren’t finding them through search.
The content wasn’t optimized, so their competitors were winning on Google.
Website visitors weren’t turning into leads.
They had valuable insights buried in blog posts, but there was no clear path to action.
Their expertise wasn’t positioned as an industry authority.
Prospects needed guidance, but PlanetBids wasn’t yet seen as the first place to turn.
Figure out if Randstad could be the right fit.
The Turning Point
The Turning Point
A Learning Center That Answers Real Questions
Rather than just publishing more blog posts and hoping for the best, PlanetBids took a different approach. They created a Learning Center—a place where procurement professionals could find real answers to their biggest questions.
Every article has a purpose.
No fluff, no filler—just actionable, SEO-driven content answering the exact questions their audience was asking.
Content is designed to convert.
No more passive information dumps. Calls to action, next steps, and relevant offers were built into every piece.
The website became a go-to resource.
Instead of a static marketing site, PlanetBids built a platform that procurement professionals wanted to visit.
The Results: A Website That Works Harder Than Ever
This is the shift that turned PlanetBids’ website into a lead-generating machine.
Organic search became a massive growth driver.
A 5X increase in traffic meant more high-intent visitors landing on their site.
Referral traffic doubled.
With high-value content, other industry players started linking to PlanetBids as a trusted source.
Email traffic
surged 4X.
The Learning Center became the backbone of their nurture campaigns, giving them fresh, valuable content to send to prospects.
Paid search performed better.
Because visitors found valuable, relevant content, conversion rates improved, making paid ads more effective.
Nail these fundamentals, and you'll be well on your way to mastering marketing in your industry.
What This Means for PlanetBids Moving Forward
Because they invested in educating their audience first, PlanetBids isn’t just seeing more traffic—they’re building a foundation for long-term growth.